“I remember jamming into the packed MTV control room to watch the unmasking,” she tells Yahoo Entertainment. (The usually overconfident God of Thunder later confessed in his autobiography that he was “scared stiff” during the reveal.) The brief presentation was low-key, even by primitive early-MTV standards, and was especially off-brand for a gang of “fire-breathing, blood-spitting monsters” famous for flying on wires and detonating piles of pyro at their over-the-top stadium shows. So, there was ex-“Ankh Warrior” Vincent, glazed-eyed in a red blazer that seems pulled from Loverboy’s closet pretty-faced former “Fox” Carr, rocking some earth-toned “Hungry Like the Wolf” safari-wear Stanley, the onetime “Starchild,” in lavender leather trousers and a popped-collar teal vest that could’ve come from the Summer 1983 Members Only capsule collection and, finally, a less demonic “Demon,” Simmons, sporting poodle hair and an uncomfortable stare. on a Sunday night, or why the event transpired with such a surprising lack of on-camera fanfare. Perhaps that is why MTV execs stuck KISS’s press conference in the graveyard timeslot of 11 p.m. Ten years after their formation, KISS had fallen out of favor - replaced by MTV darlings who wore makeup in an entirely different way, like Boy George and Duran Duran. A previous attempt to change with the times, with the ambitious but laughably misguided 1981 concept album Music From “The Elder,” was a commercial disaster. Within the decade’s first two years, original members Ace Frehley and Peter Criss had left the group. Up until that fateful night, the ‘80s had not been kind to KISS. 18, 1983, Gene Simmons, Paul Stanley, and relatively new band members Vinnie Vincent and the late Eric Carr took it all off for a Sunday evening MTV press conference - and against all odds, the makeunder actually revitalized their flagging career. But 35 years ago, when greasepainted rock gods KISS bared their faces on live television, it was a shocker.
Nowadays, celebrities going makeup-free for the camera lens is an everyday Instagram occurrence.